Since 2004, PSFK and its team of researchers experts and scouts have been helping creative professionals make better work by providing the right inspiration, tools, experiences and advice.

In December 2015, they relaunched PSFK.com as an insights and innovation platform where members would access the best ideas to help them make better products, services. retail and marketing.

In May 2016, PSFK updated the site with a host of tools to help members find, monitor and share the insights and intelligence they need.